1.1Introduction

KuberaNow ("we", "us", or "our") is committed to safeguarding the privacy and personal data of all users who access our website at www.kuberanow.com and associated digital platforms. This Privacy Policy explains what personal data we collect, how we use it, with whom we share it, and the rights available to you as a data principal under applicable Indian law.

This Policy has been drafted in compliance with the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, and the Digital Personal Data Protection Act, 2023 (DPDPA).

1.2Data We Collect

1.2.1Information You Provide Directly

• Full name and display name
• Email address
• Mobile phone number (where voluntarily provided)
• City and state of residence
• Professional designation and industry sector
• Comments, feedback, or messages submitted through contact forms or interactive features

1.2.2Automatically Collected Data

• IP address and approximate geographic location
• Browser type, version, and language preference
• Device type, operating system, and screen resolution
• Pages visited, time spent on each page, and navigation paths
• Referring URLs and search keywords
• Cookies, pixel tags, and similar tracking technologies

1.2.3Analytics & Behavioural Data

We use third-party analytics tools such as Google Analytics to understand how users interact with our Platform, measure audience engagement, and improve content relevance and user experience.

1.3Purpose of Data Collection

• To deliver, maintain, and improve our news content and digital services
• To personalise content recommendations and user experience
• To send newsletters, breaking news alerts, and editorial updates (only with your consent)
• To facilitate registration and management of user accounts
• To respond to queries, complaints, and support requests
• To analyse audience trends and improve editorial and business strategy
• To comply with legal obligations, court orders, and regulatory requirements
• To detect, prevent, and investigate fraud, security breaches, and other prohibited conduct

1.4Cookies Policy

Essential

Core platform functionality — required for the site to operate.

Managed by: KuberaNow

Analytics

Audience measurement & reporting to improve our services.

Managed by: Google Analytics / third-party

Preference

Stores language & content settings for a personalised experience.

Managed by: KuberaNow

Marketing

Enables targeted advertising & retargeting across ad networks.

Managed by: Ad network partners

You may manage or disable non-essential cookies through your browser settings or our cookie consent manager. Disabling essential cookies may impair Platform functionality.

1.5Data Sharing with Third Parties

We do not sell, rent, or trade your personal data. We may share data in the following limited circumstances:

• Service Providers: Analytics platforms, cloud hosting providers, email delivery services, and payment processors engaged under contractual data processing agreements.
• Legal Compliance: Government authorities, law enforcement agencies, or courts when required by law, judicial order, or regulatory mandate.
• Business Transfers: In the event of a merger, acquisition, or restructuring of KuberaNow, user data may be transferred as part of the business assets, subject to equivalent privacy protections.
• Advertising Partners: Aggregated, non-personally-identifiable audience data may be shared with advertising partners for campaign measurement purposes.

1.6Your Rights under the DPDPA 2023

Under the Digital Personal Data Protection Act, 2023, you as a Data Principal have the following rights that KuberaNow is committed to honouring.

• Right to Access: Request information about the personal data we hold about you and the purposes for which it is processed.
• Right to Correction: Request correction of inaccurate or incomplete personal data.
• Right to Erasure: Request deletion of your personal data, subject to applicable legal obligations.
• Right to Withdraw Consent: Withdraw previously given consent at any time without affecting the lawfulness of prior processing.
• Right to Grievance Redressal: Lodge a complaint with our Grievance Officer (see Section 1.8) or escalate to the Data Protection Board of India, once established.
• Right to Nominate: Nominate another individual to exercise your rights in the event of your death or incapacity.

1.7Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this Policy, or as required by applicable law. Specifically:

• User account data is retained for the duration of the account and for 24 months thereafter.
• Website analytics data is retained for up to 26 months in aggregated form.
• Communication records (emails, contact form submissions) are retained for 36 months.
• Data required for legal compliance or regulatory purposes is retained for the period mandated by applicable law.

1.8Grievance Officer

In accordance with Rule 3(2) of the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, and the DPDPA 2023, KuberaNow has appointed a Grievance Officer to address complaints related to personal data and content.

Complaints may also be escalated to the Data Protection Board of India, as provided under the DPDPA 2023.